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Start with Why

The Golden Circle

What

• Every organization knows WHAT they do.
• These are the products they sell or the services.

How

• Some organizations know HOW they do it.
• These are the things that make them special or set them apart from the competition.

Why

• Very few organizations know WHY they do what they do.
• WHY is not about making money. That's a result.
• WHY is a purpose, cause, or belief. It is the very reason your organization exists.

Start with Why.

Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Portfolio.

Connections

Sun Tzu and the moral Law