Industry Forces
a. Competitors (incumbents)
b. New Entrants (insurgents)
c. Substitute Products and Services
d. Stakeholders
e. Supplies and Value Chain Actors
Market Forces
a. Market Issues
b. Market Segments
c. Needs & Demands
d. Switching Costs
e. Revenue Attractiveness
Key Trends
a. Technology Trends
b. Regulatory Trends
c. Societal & Cultural Trends
d. Socioeconomic Trends
Macroeconomic Forces
a. Global Market Conditions
b. Capital Markets
c. Commodities and Other Resources
d. Economic Infrastructure
Osterwalder, A. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.* John Wiley & Sons.