Powerpoint is banned in presenting ideas.
The reason writing a good 4 page memo is harder than 'writing' a 20 page powerpoint is because the narrative structure of a good memo forces better thought and better understanding of what's more important than what, and how things are related,” he writes, “Powerpoint-style presentations somehow give permission to gloss over ideas, flatten out any sense of relative importance, and ignore the interconnectedness of ideas.
The Challenge
This defines "where we are now" and is always either a problem or an opportunity.
The Undesired Outcome
This defines "where we don't want to be"--what will happen if the problem or opportunity is not addressed.
The Desired Outcome
This defines "where we do want to be," which should obviously be better than the undesired outcome.
The Proposed Solution
This defines what must be done to avoid the undesired outcome and achieve the desired one.
The Risk Remover
Why the proposed solution is likely to succeed and unlikely to fail.
The Call to Action
The decision you want made that will put the solution into motion to achieve the desired outcome.
Bashaw, B. "How Jeff Bezos Turned Narrative into Amazon's Competitive Advantage." Slab. February 5, 2019. slab.com/blog/jeff-bezos-writing-management-strategy/. Accessed March 1, 2022.
The Pyramid Principle